TRAINING ON EFFECTIVE INSTITUTIONAL BRANDING

Type of Resource

Format

Language

On-site training

Certificate

English

TRAINING ON EFFECTIVE INSTITUTIONAL BRANDING Start Date: 01/07/2019 End Date: /12/07/2019 for 10 days Register online: https://bit.ly/2N267Cf Organizer: DATA-AFRIQUE CONSULTANCY (www.data-afriqueconsultancy.org) Course fee: KSH 140,000, USD 2,000 INTRODUCTION Quite often, the difference between brand-management success and failure comes down to the full-contact sport known as branding. Therefore, institutions must build their brand up, even as competitors are doing everything they can to knock it down. This training programme is thus designed to help the participants understand how to create and manage an effective institutional brand and sustain it in the long run. COURSE OBJECTIVES At the end of the course, the participants will be able to: DURATION 2 weeks WHO SHOULD ATTEND Employees from the marketing departments and managers and senior staff members who want to learn about branding in order to create a competitive advantage for their institution. COURSE CONTENT Module 1: Introduction to effective institutional branding  Module 2: Strategic Implications of Branding Module 3: Brand Positioning and Identity Module 4: Launching the Brand Module 5: Growing the Brand Module 6: Sustaining a brand long-term Module 7: Brand and Products; Identity and Change Module 8: Growth through Brand Extension Module 9: Brand Architecture Module 10: Multi-Brand Portfolios Module 11: Brand Transfers Module 12: Brand Turnaround and Rejuvenation GENERAL NOTES

Developed by / Author

DATA-AFRIQUE CONSULTANCY


Cost

2000 USD


Issue Certification

YES


Publisher

DATA-AFRIQUE CONSULTANCY


Date

Start Date: 01/07/2019 End Date: 12/07/2019 for 10 days


Typical Duration

10 Days


Country

KENYA


Audience

Employees from the marketing departments and managers and senior staff members who want to learn about branding in order to create a competitive advantage for their institution.


Contact

+254723360025


Link

https://bit.ly/2N267Cf


 


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