REQUEST FOR PROPOSAL (RFP): To conduct Evaluation of UNICEF Bangladesh Communication for Development (C4D) Programme for the duration 2012-2016Posted on:
The current Government of Bangladesh and the United Nations Development Assistance Framework (UNDAF) from 2012 to 2016 is striving to reduce inequity gaps and increase access to basic services for deprived populations in the 20 districts at the bottom of the social deprivation ladder. Communication for Development (C4D) is a major cross-cutting strategy for both the UNDAF and of the UNICEF country programme for the period 2012-2016. The UNICEF C4D programme intends to engage communities to understand people, their beliefs and values, and the social norms that shape their lives. Through sharing of knowledge, understanding and addressing the barriers and constraints across all levels of the community, individuals and communities are informed and empowered to develop or change behaviours and take actions to improve their lives. The goal of the C4D programme is thus to increase knowledge and create awareness among communities, to change individual beliefs and perceptions, influence attitudes and behaviours, and consequently social norms and social practices. Through emphasis on amplifying the voices of the most marginalised and vulnerable, C4D aims to make a positive difference in the lives of children, their families and communities in achieving Millennium Development Goals (MDGs) with equity.